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Developed within the context of the fertile terrain of H-Farm, a start-up incubator company located in the heart of Veneto, north-east Italy, LogoPro spinned off as a company focused on the creation of logos, the graphic part of a trade mark. We met Alessia Bellon, the CEO of LogoPro, who told us what makes her company different from other worldwide web competitors. Also she drove us on a tour in H-Farm, and told us how a start up like LogoPro is developed and why it had became attractive to be bought out by a big company. To learn more about the content of this video please write to: info@avibi.tv Documentary filmed, edited and directed by Claudio Hütte also author of the music ("The craftlab"). Voiceover Robert Davey. Translations and subtitles Ahmil Rana. Revision and production: C. H. Ghiotto - AVIBI Media (c)2014 C. H. Ghiotto, Aktive channel