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July 31 (Bloomberg) -- Gotham Greens has taken an innovative approach to urban farming. The company builds commercial-scale hydroponic greenhouses on rooftops in New York City and delivers locally-grown fresh produce to customers 365 days a year. Bloomberg's Carol Massar visits the Gotham Greens facility on the roof of Brooklyn's flagship Whole Foods Market and examines the company's growing business. -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.