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P.R Joseph from Mala, Thrissur, the Haritamitra award winner of the year 2012. Successful entrepreneurship in leased land agriculture in about 40 acres of land with multi density cropping of 5-6 vegetable crops a year, open precision farming etc have brought both wealth and fame to him. Major crops include bhindi, bitter gourd, cowpea, tapioca, banana, yams etc.