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Bison used to be a very plentiful animal but within 60 years they almost became extinct. Edwin Tuccio, a bison farmer on North Quarter Farm in Riverhead, Long Island, is trying to bring the breed back to healthy numbers across the country. Right now, it's good to be a bison farmer. There's a growing demand for the meat, prices have doubled, and there's a lot more interest in the food community, something Ed attributes to the changing American diet. Not only are more people concerned with eating healthier, but they are becoming more adventurous about their food, and his bison meat, considered "an exotic" under state and federal law, presents a perfect option. SUBSCRIBE: http://bit.ly/ZJlWBS Reserve Channel: Reserve Channel provides once-in-a-lifetime access to some of the more extraordinary people and places life has to offer. Whether it's traveling to exotic locales, getting inside the studio with iconic artists, or cooking alongside culinary legends, Reserve Channel has you on the list. This is where the content appetite of the cultural creatives is satisfied. Reserve Channel Social Media: FOLLOW US TWITTER: http://bit.ly/XCWQS4 LIKE US ON FACEBOOK: http://on.fb.me/YY9cBp GOOGLE+: http://bit.ly/XbjYrv *CHECK OUT OUR OTHER SHOWS* HOOKED UP w/ Tom Colicchio: http://bit.ly/12buwej ACROSS THE BOARD with Joy Bryant: http://bit.ly/VO08l9 ARTST TLK with Pharrell Williams: http://bit.ly/13lgLcr BE WELL WEEK with Dr. Lipman: http://bit.ly/12buF1h ON THE TABLE with Eric Ripert: http://bit.ly/12buHWT CAPTURE with Mark Seliger: http://bit.ly/XCXlvI EX-PATS: http://bit.ly/15jb0ua http://www.youtube.com/user/reservechannel