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In 1890, Mark Jackson’s great-great-great-grandfather bought a plot of land in southern Iowa. Five generations later, Mark is still farming that same land but using some very different techniques. In this moving story that crosses generations, Mark shows us both how radically agriculture has changed since that time, and how some things have stayed exactly the same. Mark is CEO of Jackson Farms LS, Inc. He is also the immediate past-president of the Iowa Soybean Association and currently serves as a National Director of the American Soybean Association. He is a fifth generation Iowa farmer who practices sustainable production and environmental responsibility in his modern family farming operations. He was one of the original farmers who pioneered sustainable soybean farming with Unilever. He believes that agriculture in the U.S. needs to continuously improve to meet ongoing sustainability challenges in order to have a direct and positive impact for the future of our world. About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. Learn more at http://www.ted.com/ted-institute Follow TED Institute on Twitter @TEDPartners Follow more business thinking worth sharing from TED at roi.ted.com