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On the Big Island of Hawaii the fine folks of Mahina Mele Farms are growing Kona Rose Coffee and Organic Macadamia Nuts using sustainable practices to feed the hungry islands locally. SUBSCRIBE: http://bit.ly/179claK About Whole Foods: Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we're all about. Oh yeah, we're a mission-driven company too. Connect with Whole Foods Online: Visit the Whole Foods WEBSITE: http://bit.ly/18gKv7J Like Whole Foods on FACEBOOK: http://on.fb.me/179cxqt Follow Whole Foods on TWITTER: http://bit.ly/15eklAG Mahina Mele Farms l Local Love l Whole Foods Market http://www.youtube.com/user/wholefoodsmarket