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It runs through seven states, nourishes nearly four million acres of farmland, and has flowed for more than six million years, yet the Colorado River, which supplies drinking water for thirty-six million people, is the most endangered river in America. This summer, Whole Foods Market and The Nature Conservancy are teaming up to educate on ways to help save this iconic American lifeline. This is part of a film series to support the program, featuring Jerry Harris of Castle Valley Farms in Moab, Utah. SUBSCRIBE: http://bit.ly/179claK About Whole Foods: Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we're all about. Oh yeah, we're a mission-driven company too.  Connect with Whole Foods Online: Visit the Whole Foods WEBSITE: http://bit.ly/18gKv7J Like Whole Foods on FACEBOOK: http://on.fb.me/179cxqt Follow Whole Foods on TWITTER: http://bit.ly/15eklAG Jerry Harris of Castle Valley Farms | Colorado River Project | Whole Foods Market http://www.youtube.com/user/wholefoodsmarket