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Sustainable farming doesn't have to be organic. My family operated a 200 year old farm, and in Europe many agricultural farms are older than that. Sustainability is not "new" but as we are changing how we grow food, it appears that we are getting more and more forgetful about how to do land management. In terms of environmental impact cost is a very strong indicator of impact. Most things cost is a function of energy. The more energy something cost to make the more it costs in dollars and cents. This can be in the form of labor, or fuel, or transportation.