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Ge Jin, PhD candidate in Communication at UCSD, is researching areas of the computer gaming culture in China, real money trade in online games and documentary filmmaking. In China, a new kind of factory hires people to play online games like World of Warcraft and Lineage and produce in-game currency, equipment, high-level characters and other virtual goods. Affluent gamers from Korea, Europe and America pay real money for these virtual goods to quickly raise their status in games. Jin's research takes a close look at how these factories, commonly known as "gold farms", organize the production and distribution of virtual goods.