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Each May Holland hosts an annual Tulip Time Festival. Tulip planting and the festival began in 1930 when 250,000 tulips were planted for the event.[14] Currently six million tulips are used throughout the city. Tulips are planted along many city streets, in city parks and outside municipal buildings as well as at tourist attractions like Dutch Village, the city-owned Windmill Island Gardens, and at a large tulip farm named Veldheer Tulip Gardens. It is normally held the second week of May, right when the numerous tulips planted around the town are blooming. About one million tourists visit Tulip Time each year, for which the community finds innovative ways to enhance self-funded projects. It has been ranked as America's third largest town festival and was named Reader's Digest's best small town festival.[15] The Tulip Time Festival has attracted big name acts in recent years such as: Christina Aguilera in 2000, O-Town in 2001, The Verve Pipe in 2004, and Jars of Clay in 2006. Ed McMahon visited Tulip Time in 2007 along with Bobby Vinton.