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Parry Klassen owns and operates a fruit farm in Parlier (Fresno County) California. When he isn't busy growing his pomegranates, watermelons and sweet corn, he also serves as executive director of the Coalition for Urban/Rural Environmental Stewardship (CURES). The Coalition was created to deliver science-based solutions and education to ensure that crop protection tools are used in ways that protect people and the environment. Parry enjoyed a distinguished ag journalism career from 1981 to 2004 as reporter and editor for several publications including Farm Chemicals, Western Fruit Farmer, American Vegetable Grower and California Farmer as well as a freelance writer. He also served as communications manager for Western Plant Health Association (WPHA) from 1995-1997. In this video, Parry discusses pest management challenges, his IPM approach, water conservation among other aspects of his farming operation. For more information about CURES go to www.curesworks.org.