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At the Garrison Institute's 2011 Climate, Cities and Behavior Symposium, Ben Flanner, co-founder of the Brooklyn Grange, a one acre rooftop farm in Queens, NY, describes his process of launching a rooftop organic farm and creating a viable business model. He explains his fundraising and building strategies, revenue streams and vegetable production. To learn more about the Garrison Institute's Climate, Mind & Behavior Initiative: Visit our website: https://www.garrisoninstitute.org/climate-and-behavior Follow us on Twitter: https://twitter.com/climatemind