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In this short video Joyce Campbell from Armadale Farm in Sutherland highlights her pride in producing top quality stock and the great care taken of the animals and land they look after. Along with her flock management and use of EID, Joyce also explains the opportunity she feels exists for other farmers to use social media, as she is, to take the farm and the ‪ScotchLamb‬ brand messages direct to the public. Armadale, which won the Scottish Sheep Farm of the Year award run by AgriScot and Thorntons,