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Here at Dalehead foods, we place great emphasis on animal welfare, responsible breeding and careful pig husbandry to ensure that the highest standards are met and the only the best pork reaches the Waitrose shelves. Watch as we follow Guy King - one of the select Dalehead farmers who raise pigs for Waitrose. Guy's pigs are bred in the same way as every other pig in the Dalehead family with outdoor, free-range breeding allowing pigs to do what they like to do on a daily basis, without restraint or mistreatment. Dalehead Foods take pride in ensuring that our pigs are bred in a large environment with plenty of room to roam around - more than the industry standard. Fed on wholesome and healthy food, the pigs are fed and raised to the highest feeding and treatment standards under the freedom foods guidelines. Our farmers provide a happy, stress-free environment for pigs to grow in which leads to a better, tastier cut of meat at the end of the process. Dalehead foods and Waitrose ensure that the farmers get a fair deal to, with fair prices on the pig and a security that allows them to continuing farming for years to come. Find out more about Dalehead foods and our farmers here: http://www.dalehead.co.uk/farm-diversification.html http://www.dalehead.co.uk/corporate-social-responsibility.html