Farms: 60 Seconds with Jeff Gomez

Jeff Gomez, CEO of Starlight Runner Entertainment, is a leading expert in the fields of brand story world development, franchise design, and transmedia storytelling. He specializes in the expansion of entertainment properties, premium brands, and socio-political themes into highly successful multi-platform communications and international campaigns. As a producer accredited by the Producers Guild of America, he also develops the story worlds of films, television shows, videogames, toys, books, comics, apps, virtual reality projects, and theme park attractions. This deepens audience engagement, and generates massive fan communities, and multiple revenue streams. Jeff's pop culture work has impacted such blockbuster entertainment properties as Disney's Pirates of the Caribbean, James Cameron's Avatar, Hasbro's Transformers, Sony Pictures'​ Spider-Man and Men in Black, Microsoft's Halo, and Nickelodeon's Teenage Mutant Ninja Turtles. As a story world creator he is known for his work on Mattel’s Hot Wheels animated series, the Valiant Comics superhero universe, Hasbro's Magic: The Gathering, Acclaim Entertainment’s Turok videogame series, and Mark Burnett's Lucha Underground TV series. Jeff has also developed highly successful transmedia campaigns and participative brand narratives for The Coca-Cola Company (Happiness Factory), Pepperidge Farm (Goldfish) and Spartan Race. Other current clients include Sesame Workshop, Disney Parks & Resorts, STX Entertainment, and World Vision Canada. Jeff's proprietary transmedia methods have also been applied to educational and geo-political causes, accelerating positive social movements and increasing resistance to organized crime, violent extremism, and corruption. Through applications of his Collective Journey and transmedia population activation models, Jeff has helped optimize communications for large NGOs, and address crises in Mexico, Colombia, Australia, and the Middle East North Africa region.